This season Action Speaks is hosting a panel on October 10th on the 1957 publication of Frommers’ “Europe On $5 A Day” travel guide. In true academic fashion, we of course invited Jason Cochran, award-winning travel journalist, consumer reporter and Editor-in-Chief of Frommers.com. This past spring, Arthur Frommer bought back the Frommers’ brand from Google and asked Jason Cochran to jump on board with the reinvention. According to Jason in his fantastic write-up on the Internet vs. guidebooks:
“The Internet is a directory but a good guidebook guides…Guidebooks as we know them have declined not simply because reading habits are shifting. The product shifted first. Guidebooks became dispensable because guidebooks, as we now know them, do not retain many of the characteristics—concision, opinion, direction—that once made them an important tool for sorting through the chaff. It’s been so long since guidebooks guided that we forgot what it means to do so….The guidebook’s identity crisis can still be fixed with the addition of cojones, and there are a few more reasons I’m not ready to call them replaced by Web searches.”
It’s this blatantly honest style of writing that has lead Jason to work at print and web publications alike, including the New York Post, Entertainment Weekly, The New York Times, USA Today, Travel + Leisure, Newsweek, and BBC Travel, to name a few. In 2009 his guidebook on London received Guide Book of the Year by the Lowell Thomas Awards (Society of American Travel Writers) and in 2007 by the North American Travel Journalists Association.
Not content with his extensive travel research and writing, Jason has also worked on Mark Bunett’s hit ABC television series, Shark Tank and originated, produced and hosted After Shark, the post-show interview series. Lucky for us, he has been a commentator on several news outlets and national radio shows, and we are excited to have him join us on our Action Speaks radio show panel in the upcoming weeks!